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5 Mistakes People Make When Selling Printables on Etsy

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Hello, my beautiful sisters!

Let’s talk about a topic that’s close to my heart—selling printables on Etsy.

If you’re thinking about selling printables or have already started, this is for you. I’ve been down this road before, and while I’ve experienced some success, I’ve also made my share of mistakes.

That’s why I want to help you avoid the pitfalls I fell into and give you the tools to build something sustainable and successful.


Understanding the Struggle

Maybe you’ve heard about the potential of selling printables on Etsy—how it’s a low-cost way to start a business and can become a stream of passive income. You’re excited, but you’re also unsure.

  • What should I create?
  • Will anyone buy my products?
  • How do I stand out?

I’ve been there.

I remember starting with a lot of enthusiasm but quickly realizing that success wasn’t just about listing products and waiting for the sales to roll in. I made mistakes, including choosing a niche I wasn’t passionate about and neglecting to update and promote my shop.

Eventually, I stopped, even though it was earning me around $100 a month without much effort. Starting over was hard, but it taught me valuable lessons I’m here to share.


Mistake 1: Inconsistent Updates and Product Listings

What Happens:
You start strong but don’t consistently add new products or update old ones. This makes it hard for your shop to stay visible and relevant.

Personal Experience:
I wasn’t consistent in adding and updating my printables. This led to a drop in traffic and sales over time.

Fix:
Set a schedule to create and upload new designs regularly, even if it’s just one product a week. Use tools like Canva or Adobe Illustrator to streamline your design process.


Mistake 2: Removing Products That Are Actually Selling

What Happens:
You may overthink your offerings or decide to remove products that are performing well without realizing their potential.

Personal Experience:
I took products off my shop that were actually making money because I second-guessed their value.

Fix:
Check your sales data before removing anything. If a product is selling—even modestly—it’s worth keeping. You can always tweak and improve it.


Mistake 3: Picking a Category You’re Not Passionate About

What Happens:
You choose a niche because it seems profitable, but you’re not genuinely interested in it. This makes it harder to stay committed.

Personal Experience:
I picked a category I had experience in but wasn’t really interested in. Over time, that lack of passion made it difficult for me to create new products and stay motivated.

Fix:
Choose a niche that excites you. Ask yourself:

  • What topics or designs light me up?
  • What am I good at that others might find useful?

When you enjoy the process, it feels less like work and more like creativity.


Mistake 4: Neglecting Social Media Promotion

What Happens:
You rely solely on Etsy’s marketplace for traffic, missing out on a larger audience.

Personal Experience:
I didn’t promote my products on social media, which limited my reach.

Fix:
Start by focusing on one platform that aligns with your audience, whether it’s Instagram, Pinterest, or TikTok. Share your designs, behind-the-scenes looks, and customer testimonials to create excitement.


Mistake 5: Stopping and Starting Over

What Happens:
You lose momentum by pausing your shop, which makes it harder to rebuild later.

Personal Experience:
When I shut my shop down, it was earning about $100 a month passively. Restarting from scratch was a tough lesson in consistency.

Fix:
Commit to the long game. Even if sales are slow at first, every step you take is building a foundation.


Image from Black Girl Heal website article: 5 Mistakes People Make When Selling Printables on Etsy
Credit: Canva

Encouragement to Take Action

Sisters, selling printables on Etsy can be an amazing way to earn income and express your creativity, but success requires consistency, passion, and strategy.

Don’t let fear or past mistakes hold you back. Learn from them, adapt, and keep moving forward.

Call to Action

Have you started selling printables or thought about it? Share your experiences in the comments, and let’s build a community of women supporting each other. And don’t forget to like, share, and subscribe for more tips and inspiration.

You’ve got this!

Author

  • Shelia Huggins Photo for Black Girl Heal Blog

    Shelia Huggins is a 20+ year attorney who has helped clients with their business and personal legal challenges. She blogs at Black Girl Heal to provide insight and practical strategies for those seeking to heal the struggles of their wallets, mindsets, and lives. Known as "Ms Legalista" on YouTube, she is passionate about helping people find their path and achieve the personal success they've been looking for.

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