Image from the Black Girl Heal website article: How to Start a Podcast with No Audience
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How to Start a Podcast with No Audience

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Hello, my beautiful sisters!

Today, we’re diving into something exciting: how to start a podcast even if you don’t have an audience yet.

Starting from scratch can feel overwhelming, but I’m here to tell you that it’s possible—and that your unique voice and perspective matter.

Whether your podcast idea is about personal growth, career advice, or storytelling, there’s a space waiting just for you.

Let’s talk about how to make it happen, step by step.


How to Start a Podcast Step-by-Step

1. Define Your Podcast’s Purpose

What to Do:

  • Get crystal clear on your topic. Ask yourself: What do I want to talk about? Who do I want to reach?
  • Choose a niche that aligns with your passion and expertise.

Why It Matters:
Starting without an audience means you need a strong focus to attract the right listeners.

Action Step:
Write down your podcast’s mission statement and three to five potential episode ideas.


2. Keep It Simple with Your Setup

What to Do:

  • Start with basic equipment like a decent microphone and headphones.
  • Free software like Audacity or GarageBand can help you edit your episodes.

Why It Matters:
You don’t need fancy gear to sound professional. Focus on quality content and clear audio.

Action Step:
Set up a quiet recording space and test your equipment before diving into your first episode.


3. Create Compelling Content

What to Do:

  • Plan episodes around questions your ideal audience might have or topics they care about.
  • Keep episodes engaging by using personal stories, interviews, or actionable advice.

Why It Matters:
Your content is what will make people stick around and share your podcast with others.

Action Step:
Draft an outline for your first three episodes and include a call to action, like asking listeners to share or leave a review.


4. Use Social Media to Build Awareness

What to Do:

  • Start promoting your podcast even before your first episode drops.
  • Share behind-the-scenes content, teasers, or polls related to your topic on Instagram, Twitter, or TikTok.

Why It Matters:
Social media helps you connect with potential listeners and creates buzz around your launch.

Action Step:
Create an Instagram or TikTok account specifically for your podcast and post your first teaser this week.


5. Leverage Free Distribution Platforms

What to Do:

  • Use free platforms like Anchor, Podbean, or Spotify for Podcasters to distribute your episodes.
  • These platforms make it easy to publish on major directories like Apple Podcasts and Spotify.

Why It Matters:
Accessibility is key to growing your audience, and these platforms simplify the process.

Action Step:
Sign up for a hosting platform and upload your first episode once it’s ready.


6. Stay Consistent and Patient

What to Do:

  • Release new episodes on a regular schedule, whether that’s weekly, biweekly, or monthly.
  • Focus on improving your content, audio quality, and promotion over time.

Why It Matters:
Building an audience takes time, but consistency shows your commitment and keeps listeners coming back.

Action Step:
Set a publishing schedule and stick to it for at least three months.


Image from the Black Girl Heal website article: How to Start a Podcast with No Audience
Credit: Canva

Encouraging Call to Action

Beautiful sisters, starting a podcast from zero isn’t easy, but it’s 100% doable.

Every successful podcaster started where you are right now—with a dream and a mic. Focus on creating value, being authentic, and showing up consistently.

Let me know in the comments: What’s your podcast idea?

And if you’re ready to take the plunge, hit that like button and subscribe for more tips on building the life you love.

You’ve got this—I can’t wait to hear what you create!

Author

  • Shelia Huggins Photo for Black Girl Heal Blog

    Shelia Huggins is a 20+ year attorney who has helped clients with their business and personal legal challenges. She blogs at Black Girl Heal to provide insight and practical strategies for those seeking to heal the struggles of their wallets, mindsets, and lives. Known as "Ms Legalista" on YouTube, she is passionate about helping people find their path and achieve the personal success they've been looking for.

    View all posts

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